Image: courtesy of Walmart
EBONY, in collaboration with Walmart, is excited to present SheEO, an ongoing series that profiles Walmart’s Black women business partners. Hosted by actress/producer/entrepreneur Marsai Martin, each episode of SheEO offers an honest conversation with an industry trailblazer. From grappling with self-doubt to scrambling for information, SheEO tells the very personal journey of what it means to be a Black woman and CEO.
For Aris Singleton, CEO of TGIN (Thank God It’s Natural)—a leading textured hair care brand, working at her family’s business started as an after school job in high school. When her great-aunt, Chris-Tia Donaldson, transitioned Singleton took over the family business. “Looking back on it she was grooming me,” shares Singleton. “I was in meetings I didn’t need to be in. From the start she was building me to lead this.”
Singleton’s company is definitely about keeping it in the family and building generational wealth for generations to come. The COO of the brand is Singleton’s mother. Working with family gives her an extra layer of support and trust, especially when her right hand woman is her mom.
From mourning the loss of a family pillar to expanding a multi-million-dollar brand, Singleton is an inspiring CEO. Her goal is simple: keep growing. “We’re in 12,000 stores. Whenever I walk into a store, I go to the beauty section and I’m like, that’s me.”
From its sublime honey deep conditioner hair mask that revives thirsty manes to its bomb castor oil serum that you can use on your strands as well as on your body, here are our TGIN favorites available at walmart.com.
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EBONY, in collaboration with Walmart, is proud to present SheEO, an ongoing series that highlights the inspirational and dynamic stories of Walmart’s Black women business partners. Watch this episode of SheEO featuring the dynamic CEO of Thank God It’s Natural (tgin), Aris Singleton, who sits at the helm of one of the leading textured hair care brands in the world.