Fashion

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British Fashion House Disastrously Attempts to Trademark ‘Yoruba’

In the latest episode of cultural appropriation, British fashion house, Timbuktu, has caused outrage after it was revealed that the company had filed to trademark the term “Yoruba” — a distinct Nigerian tribe — back in 2015 at the UK’s Intellectual Property Office. The revelation was made after Gbemisola Isimi, the founder of a cultural centre in London, attempted to trademark the phrase “Yoruba Stars” but was challenged by Timbuktu on the basis of similarity as they had already registered “Yoruba”. READ: 8 Recent Times Luxury Fashion Brands Used African Designs Without Including AfricansDescribing their surprise at Timbuktu’s attempt to trademark…