Jasmine Jordan (Photo credit: Ariel Perry)
Jasmine Jordan understands what it takes to achieve greatness. The daughter of legendary NBA player and owner Michael Jordan, she was raised to put in the focus and hard work to accomplish success.
A graduate of Syracuse University where she studied sports management, Jordan now works as a field representative for the Nike Jordan Brand.
During a recent interview with rolling out, she discussed lessons from her father and favorite Air Jordan sneakers.
As an executive at Nike Jordan Brand, can you describe your role and some of the things that you do on a daily basis?
I am the liaison between Jordan Brand and the athletes that we have signed on Jordan Brand. I make sure that our players get everything from footwear to apparel to succeed on the court and to be fashionable off the court. And we make sure that they’re doing custom colorways for their games. Then, on the back end, when we do photo shoots and appearances, I make sure I get everything on schedule so that way we can market each player.
What have you learned most from your father in terms of business?
When my dad played in the NBA, he trusted his gut. That translated to business as well, and he definitely instilled that in me. Because if it doesn’t feel right, then it’s not right. So, when it came to business, he’s always made sure to remind me to always trust my instincts, trust my gut and trust my feelings because those are the most natural reactions you can have. And if it doesn’t feel right, there’s a very good chance that it’s not right. That’s something I definitely carry into every decision I make.
Click continue to read more.
Link to Original Source