Beyoncé teams up with Peloton for new Ivy Park line

Beyoncé and Peloton are teaming up once again.

On Friday (Oct. 22), the official Instagram account for Ivy Park, the Lemonade singer’s activewear line, shared a new campaign video for their upcoming collaboration with the popular fitness company, which is set to drop on the Adidas website on Nov. 10.

According to WWD, the capsule features lifestyle and performance footwear and apparel in neon, olive and black. The line consists of 29 pieces, including T-shirts, bike shorts, tights, sports bras and shorts, as well as windbreakers and cropped hoodies. There is also the IVP Ultrapark, a unisex shoe offered in sizes four to 14.

The garments will come in sizes XXS to 3XL and prices will range from $45 to $200 for the apparel and $200 for the kicks. The Ivy Park X Peloton collection will be available on the Adidas website, in their physical stores and on the Peloton e-commerce sites.

This isn’t the first time Bey has teamed up with the fitness giant. Last November, the “Drunk In Love” vocalist and Peloton created homecoming-themed workouts. The classes — which included strength, running, indoor cycling, meditation, BootCamp and yoga — were available to Peloton members through the mobile app and on the company’s treadmills and exercise bikes.

Additionally, students from 10 Historically Black Colleges and Universities (HBCUs) were given two-year Peloton digital memberships.

Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé previously said. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”

Check out the new #PELOTONPARK ad below.

Link to Revolt

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