Wal-Mart Takes Legal Action Against Kanye West’s Yeezy Brand, Concerned People Will Mistake Yeezy’s For Wal-Mart Brand Due To Similar Logos

Kanye West’s Yeezy brand is the one thing in his arsenal few can debate. While resent years have raised concerns about the rappers mental health, quality of his music and just about everything else Kanye, Yeezy continues to go from strength to strength, tripling the rappers net worth in only a few years. West is now under fire by another billion dollar brand for what they feel might be some confusion amongst consumers following a recent logo reveal.

Yeezy reportedly will make West a Billionaire this year once a partnership with clothing brand Gap goes live. He is currently a partner with Adidas AG and Gap Inc. The business venture is now valued between $3.2 billion and $4.7 billion by UBS Group AG. A Forbes article even reported West could very possibly become the richest black man in America once the Gap collaboration goes live. The Gap collaboration is scheduled to hit stores this coming summer. Bloomberg reported that the line when launched “could be worth as much as $970 million of that total,” citing a bank estimate.

This would cap off whats been a pretty up and down couple of months for West. While Yeezy continues to grow his forture, he’s take quite a few L’s as well.

West in currently going through a divorce with estranged wife Kim Kardashian. The two have been reportedly living separate lives for a while, and are currently working through how to divide their family and joint assets amicably. The couple share daughters North, 7½, and Chicago, 3, and sons Saint, 5, and Psalm, who will turn 2 in May.

He also lost a controversial bid for president. The run was confusing for many, including wife Kim. Its believed his attempt at the white house caused a rift between he and his wife. “He thinks that the Presidential run was the straw that broke the camel’s back.  Before that, there was hope. After that, none. It cost him his marriage.”

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Most recently West performed at DMX’s funeral, where a t-shirt collaboration he did with Balenciaga in honor of DMX raised $1 million and sold out within 24 hours over the weekend.

While Kanye is proving to be more skilled with selling clothes than making music or running for president, he recently came under fire for Wal-Mart for a new Yeezy logo thats too similar to theirs. The logos are both star shaped, West’s is a series of dots while Wal-Mart’s is lines. The company seem very aware with the tumultuous year West has had and want no parts of it rubbing off on their company.

According to Business Insider, “Walmart said a “false affiliation” between the two brands could “injure and damage” Walmart and the “goodwill” associated with its brand.”

They continued “Walmart argued that Yeezy’s proposed design “is likely to cause confusion, mistake and deception” among consumers, potentially causing them to mistakenly associate Yeezy’s products with Walmart.”

Link to All About Laughs

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